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September 16, 2009

Comments

Cars for Keeps Auto Repair

It's true, small businesses have a lot of advantages over larger companies, and innovation and willingness to experiment go a long way. Thanks for the boost!

Benjamin Kline

During the economic downturn of 2008 and 2009, our company, Keystone Specialties, also realized it needed to change how it did business in almost every aspect. New automation systems - from how we processed orders to how we sent marketing information out - became key to reducing out overhead and time spent attracting new customers. We even were able to help our 1500 chamber of commerce customers and prospects combined understand how to help their own business members through a free business article series we published monthly during 2009. Many chamber directors used those articles to add value to their business expertise buy sharing the info with each of their business members. The key to this success for Keystone happened to be innovation. While we don't sell the articles (they are a free service), we realized that by providing more value to our customers, the chambers of commerce, we were establishing credibility for future business transactions. Every business manager should approach difficult times with an unwavering confidence in their abilities to cope with changes. Then their actions should follow through to accomplish great things.

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