Coming soon to a theater near you: a lobbying campaign!
The U.S. Chamber of Commerce began airing two-minute commercials today in movie theaters in the Washington area and two other cities, part of an escalating campaign against frivolous lawsuits that the group says are hurting innocent victims and small businesses.
Although movie theaters are increasingly home to brand-name commercials and public-service announcements, using them for what amounts to a political lobbying campaign is highly unusual, if not unprecedented. Lisa Rickard, president of the Chamber's Institute for Legal Reform, said she came up with the idea after seeing an appeal for advertising during a recent trip to the movies.
"I felt like it was a real way to go straight to people and communicate to them about the impact of litigation," Rickard said. "The purpose of this is really not lobbying per se, but educating the public about the impact of these abuses."
Read full story [Washington Post]
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