The Boulder Chamber of Commerce is getting a make-over on its image, Web site and name.
The 103-year-old business organization this week relaunched itself as the Boulder Chamber, a rebranding that included a new logo, the updated tagline "for a bolder business community," and a redesigned Web site.
The name change is the second in the organization's history: The group started as the Boulder Commercial Association in 1905 and gained the Boulder Chamber of Commerce moniker in 1943.
The efforts were made to stay current with a changing business climate and as a way to be of greater service to area firms wading through economic uncertainty, said Susan Graf, the chamber's chief executive officer and president.
"You have to be vibrant," she said. "You have to be relevant in an innovative town such as this."
To hit those notes, chamber officials are taking some pointers from the type of digital advocacy used by supporters of President-elect Barack Obama's during his campaign. Chamber officials are looking at using digital media -- viral marketing, YouTube, social networking sites, and the like -- to connect with its approximately 1,600 members, Graf said.
Other aspects of the rebranding include using its Web site as a tool to make business news more accessible to members; a place to access Web video streams of events and functions; and a way to tailor services to specific groups within its membership base, she added. Those groups include the Boulder Young Professionals, Active Living Businesses, CleanTech Boulder and a minority business outreach program.
Read full story [Daily Camera]
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