In Sacramento, California thousands of business owners, executives, and elected officials are gathered to celebrate and promote Hispanic owned businesses, and convention organizers have elected to highlight a pioneering green technology that promises to conserve energy, preserve natural resources, and eliminate tons of landfill waste.
IBM and the USHCC "Go Green"
The Director of Corporate Relations for the US Hispanic Chamber, Sylvia Perez, initiated a dialogue with chamber technology partner and Platinum Sponsor for the convention, IBM, and the company recommended John Cox, of Kinetic Businesses Applications to the chamber to provide an innovative way to help reduce the amount of paper that is ordinarily handed out at conventions.
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