Different people want different things, so, sometimes, it behooves an organization to dismiss the axiom “one size fits all.”
The Craig Chamber of Commerce board did that at Thursday’s meeting when it approved its member due structure for 2008.
The new structure is a departure from how the Chamber handled dues in the past.
Current dues are tier-based on industry, and range from $50 for nonprofits to $1,000 for energy companies, Executive Director Christina Currie said.
The new program is menu-based, which means members can select a package with the benefits and amenities they desire.
“Some business crave something from the Chamber,” said Gene Bilodeau, Chamber board president. “Other people don’t want all the bells and whistles. They just want to be Chamber members. We’re trying to satisfy as many appetites as we can with this.”
Currie agreed.
“This really is a great program for members,” she said. “It lets them take advantage of the Chamber as much as they want or as little as they want.”
Packages in the new structure range from a standard membership for $250 a year to a prestige package for $3,000 a year. Higher packages include better presence on the Chamber Web site and sponsorships and promotion tables at Chamber events.
Nonprofits and associations get a 50 percent discount on memberships.
All memberships include networking, training, promotion, business advocacy and other administrative services.
Members will be asked to sign up under the new due structure whenever they renew their memberships.
This structure also allows Chamber members to see exactly what the Chamber provides, which members are sometimes unaware of, Currie said.
“I know this structure does a much better job of communicating what the benefits are and helps members keep track of what benefits they’re getting,” Currie said.
And it allows the Chamber to provide better customer service, she added.
Read full story [Craig Daily Press]